BRAND IDENTITY

BPGbio

The Brief:

To create a biology-focused identity system that appeals to a broader spectrum of acquisition investors, while conveying AI technology innovation.
This project included several infographics that helped communicate BPGbio’s Interrogative Biology® Platform which uses the power of AI to identify biomarkers for disease diagnosis.


BPGbio Inc. is a leading AI-powered, human biology focused biopharmaceutical company headquartered in the greater Boston area, Massachusetts. With its intelligent Interrogative Biology platform, BPGbio is reimagining how patient biology can be modeled using unbiased AI algorithms, to accelerate and de-risk the process of drug discovery across oncology, neurology, and rare diseases.

Brand direction stylescape

Montserrat Medium

Primary Color Palette

NAi Subsidiary Logo

BPGbio’s platform NAi consists of an industry-leading and clinically annotated proprietary biobank, with purpose-built Bayesian AI. It is using the world’s fastest supercomputer, Frontier, at Oak Ridge National Laboratory (ORNL), making it the only fully-integrated high-performance computing (HPC) platform in the biopharmaceutical industry for AI-driven target nomination, discovery, and molecule design.


BPGbio’s Dx logos

BPGbio’s current clinical trial diagnostic tools for prostate cancer, pancreatic cancer, Parkinson and dermatological disease.




Website Section Icons

Interrogative Biology
Platform Infographic

shows BPGbio’s AI-generating therapeutics
and diagnostics platform stages.

Tumor Micro-Environment-Based Therapy Infographic

The Power of NAi
BPGbio’s Biology-First AI-Powered Drug Discovery Platform

BPGbio Web 2.0
Mitochondrial Biology & Protein Homeostasis

A dynamic hub of creativity blending a passion for innovation and craftsmanship for a diverse clientele.



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