Crafting Visions & Shaping Perspectives

Simon Hinchliffe obtained a Master's Degree in Graphic Communication from The University of the Arts London in 1991. He began his design career working in multimedia publishing in London and moved to the United States in 1996. Bringing over three decades of professional expertise, Simon is a practicing art director and designer, spanning diverse design disciplines including information architecture, user interface, print, and brand development. In addition to his career, Simon shares his wealth of knowledge as a professor at The University of Arizona, School of Art.

Sense Company has worked on numerous projects for renowned clients including, Arthrex, Nickelodeon, MTV, Warner Brothers, BBC World, Unilever, Nestlé, Verizon Wireless and has provided design and consulting services for Designworks, New Zealand and TBWA\CHIAT\DAY, Los Angeles.

To view some of my personal projects please visit
https://www.behance.net/simonhinchliffe.


Chronology of Education

1991
University of the Arts - Central Saint Martins, London, UK.
Master of Arts in Graphic Communication
Thesis Project: Interactive Sensory Communication
Awarded Bursary in 1990

1990
University of Westminster, London, UK.
Bachelor of Arts in Graphic Information Design

Current Employment

2019—Present
The University of Arizona, School of Art
Assistant Professor of Practice

2023—Ongoing
BPGbio - Boston, MA
Creative Consultant & Designer

2003—Ongoing
Sense Company
Art Director

2000—Ongoing
Producto Studios, Los Angeles
Creative Consultant/Art Director/Designer

2017—2019
Southwest University of Visual Arts, Tucson, AZ
Professor

2009—2014
Designworks, Auckland, New Zealand
Creative Consultant/Designer

2007—2010
TBWA\CHIAT\DAY, Advertising Agency, Los Angeles
Creative Consultant/Designer

2007—2010
Aspect Ratio/Conductor, Los Angeles
Creative Consultant/Designer

2000—2004
Vivendi Universal, Los Angeles
Senior Graphic Designer

1996—2000
Davidson & Associates, Los Angeles
Senior Graphic Designer

1993—1996
Dorling Kindersley Multimedia, London, UK
Senior Graphic Designer

1991—1993
Dorling Kindersley Publishing, London, UK
Graphic Designer

Honors & Awards

2008
Webby Awards
iLMU - Loyola Marymount University
Official Honoree

1994
Book Designer of the Year -

British Printing Industries Federation
The Ultimate Motorcycle - Hugo Wilson
Winner

1994
Francis Mimms Award

The Wynkn de Worde Society
The Ultimate Motorcycle - Hugo Wilson
Winner

1990
The Royal Society of Arts, London UK
RSA Student Design Awards
Commendation

1989
Benson & Hedges Gold Awards, London UK
International Design & Illustration Competition
Commendation

Project Highlights: 

Crown Prince of Abu Dhabi - In-flight entertainment system UI/UX - Designworks, New Zealand

Dragonair (Cathay Pacific) - In-flight UI/UX - Designworks, New Zealand

Kuwait Airways - In-flight UX/UI pitch - Designworks, New Zealand

Dr. Seuss The Lorax (2012) - Website & online marketing campaign - Nickelodeon, New York

ParaNorman (2012) - Website & online marketing campaign - Nickelodeon, New York

BBC Top Gear Games - Website - BBC World, Los Angeles

Looking for Comedy in the Muslim World (2005) - Website - Warner Brothers, Los Angeles

Coldplay (2005) - Online Marketing - MTV, New York

Slamdance Film Festival - Website - Slamdance, Los Angeles

Loyola Marymount University - College website(s) & online marketing, - LMU, Los Angeles

Dennys - Dennys Allnighter campaign - Filter Marketing, Los Angeles

Microvast - Branding & identity systems - Microvast, China

Universal Studios - E.T. and Jurassic Park online campaign for re-release - Universal, Los Angeles

BPGbio ($600M acquisition). Branding & identity systems - BPGbio, Boston

Verizon Wireless - Online internal marketing - Producto Studios, Los Angeles

Stouffer’s - During Dinner online marketing campaign - Aspect Ratio, Los Angeles

Unilever - Axe online marketing campaign - Unilever - Aspect Ratio, Los Angeles

Boost Mobile - Website & online campaign - TBWA\CHIAT\DAY, Los Angeles

The Wallflowers - Website - Filter Marketing, Los Angeles

Ocean Color Scene - Online marketing - Filter Marketing, Los Angeles

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